His moniker would suggest that he is aggressive, territorial and fierce but actually he is increasingly affable and laidback until its time for work. This 'bling-bling canine' is then quick to turn the jokes into hard-hitting lyrics, pen his life experiences onto paper and channel his mood into the microphone. Un-muzzled and unafraid he commands attention, defends his territory - the stage -and growls fiercely into the microphone to incite widespread vibes and entertainment pandemonium, "Its Ricky Rudie a.k.a Bling Dawg!!"

Bussing out in the late nineties was by no means an easy feat for Marlon "Bling Dawg" Williams but his assertive self-proclaiming delivery and style had the audience 'sayin his name each and every day'. After leaving Portland at age 11 to live in Miami, Florida, Bling Dawg returned to Jamaica in 1994 primarily inspired by the artiste Louie Culture, also a Portland native, to get into the music business. Three other artistes, Dugsy Ranks, Beeko Bailey and one such Rodney 'Bounti Killa' Pryce also passed on words of encouragement to the young talent and thus began Ricky Rudie a.k.a Bling Dawg's irrevocable journey into music.

Radio 'lapped up' his first #1 hit 'Circumstances', a collaboration with then label mate at Shocking Vibes, Beenie Man and following in heavy rotation was 'It's Major, It's Minor' and 'If a Shotta Ting'. The new deejay's fan base exploded when patrons heard lyrics of 'Say My Name' and "If U Nuh Like Bling Dawg': "If yu nuh like Bling Dawg gwan go suck an egg". The hilarious song was followed by reinvention of the artiste; Ricky Rudie a.k.a Bling Dawg dropped his Ricky Rudie stage name and was called thereafter just 'Bling Dawg'.

"They caan floss like we do, caan touch we levels…man flavour brand new like fresh cold vegetables..." proved to be a prophetic line by the artiste because his fresh flavour was evident with subsequent successes like 'Nicky -Ann', 'Roll Out' and the acclaimed collaboration with lyricist Vybz Kartel 'Phone Call'.

The following year Bling Dawg reinvented himself once again and enlisted all the ladies in his aerobics class: "You ready for Bling Dawg's summer aerobics class baby' With a hot video and himself a few pounds lighter, Bling Dawg developed his 'Summer Body' and belted out another platinum innovative hit 'Exercise' on the Jonkanoo riddim.

Certified hit-maker Bling Dawg then became a member of the exclusive group: The Alliance, which consists of fellow DJ's Bounti Killa, Wayne Marshall, Mavado, Aidonia among others which is all about "a partnership" says the DJ. "We deh inna di studios all di time. Everybody have individual careers but we still help each other out wid tunes". Undeniably a group of amazing talent, great things are destined for the unit predicts Bling Dawg.

For his 2006 endeavors, Bling Dawg recorded on the season's hottest riddims like Inspector, Yellow Tape, Sweat and Tropical Storm, amassed an enviable following for his annual event Summer Jam, opened his own Barber shop Bling Kutt Barbers and for 2007 is getting ready to drop his first album. The album he says will not disappoint and contains the hit 'Phone Call' among other new material.

A regular performer in New York, London, Miami, Bling is more than just an average DJ, he is superlative. He has worked with famed musicians and engineers such as Sly and Robbie, Q45, Steven 'Lenky' Marshall, Don Corleon and the renowned Salaam Remi who have all certainly complemented his own musical talent. "For future projects," he says, he aspires to do some work with international Producer Dr. Dre and Mad House genius Dave Kelly.

"Every artiste," he says, "is unique in his or her own way" and Bling stands testimony to that. Now based at Solid Agency, defining himself as hardworking is an understatement. With cutting edge lyrics, unmatched performances on 'Sting', 'Fully Loaded', 'Sumfest', 'It's Tha Party' and his own Summer Jam, versatility to spare and a 'summer body' to flaunt, Bling Dawg asserts that he wants to "keep on doing good work and stay pretty like the city" and is rightfully deserving of a 'big up big up big up big up'!